Development of a Useful Medication Package Insert for Patients Sudan Intervention Study; Research Article

Objective: The study's main objective was the development of a model (intervention) medication package insert useful to patients. Methods: A control package insert which was randomly selected, was for a registered chlorpheneramine maleate tablets local brand, the experimental (intervention) one, for the same generic name, was articulately developed by the researchers. Together with two almost identical sets of questionnaires, composed of ten and eleven questions, were used as materials for the study. The two package inserts together with the two sets of questionnaires, were then handed over to (99) participants, who were randomly selected from the general public. Results: Result showed a (100%) literate participants' population, majority were young (75.8%), males (60 %), ten percent (10%) had basic schooling of eighth grade, (90%) had secondary, university and post graduate education. The intervention package insert developers used clear, easy lay native language (Arabic), minimum technical terms, short words, short sentences, alternating with longer ones, readable font size (11 points), leading (1.5 points), bullet points, section headings were in bold print, proper color background contrast (black and white), comprehensive and balanced informational contents under (20) medication information section headings. That greatly improved its readability, understandability, and usefulness to patients. As a result, the majority (81.82%) of participants preferred the intervention package insert to the control one. Conclusion: Useful package inserts shall target patients as main audience, provide sufficient, accurate, updated and balanced basically needed medication information, in simple, readable and understandable lay native language and terms.

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